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After twenty-five years of providing support services to men, women and youth living with HIV/AIDS, the AIDS Committee of Toronto (ACT) decided it was time for a comprehensive rebranding. They asked us for a new identity, website, and advertising campaign to help them reach people in need of their support services and raise awareness about HIV/AIDS in the local community.

View the work.

As a reminder of the value of ongoing activism, we developed an emphatic chevron logo, placing it like an accent over act, the organization’s acronym rendered in lower-case type as a word.

We also created a comprehensive brand guide so a diverse group of staff and volunteers could have a hand in building and maintaining a strong voice for ACT within the framework of a consistent brand.