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CPM (Centres for Pain Management) provides treatment for patients suffering from chronic pain. Their plans to expand gave them a compelling reason to re-evaluate their identity – they wanted to achieve consistency across locations and solidify the foundation of trust among patients, doctors, and others in the medical community.

View the work.

With these objectives in mind we developed a new brand based on the iconic health cross, but with an additional element to form a “P”, signifying CPM’s focus on the relief of chronic pain.

We applied the new brand to all of CPM’s communications, using a soft, positive palette to reinforce CPM’s commitment to compassion and care. Our work on the CPM brand garnered several international design awards, and was featured in the Letterhead and Logo Design 11 compendium.