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Krcmar.

Rebranding can send a powerful signal that a business is tuned in to a changing market. Krcmar Surveyors had built a solid reputation as a family-run surveying company, but a condo boom and a residential push convinced them it was the right time to re-engineer their brand.

View the work.

Knowing that the Krcmar name was associated with high quality of service, we made it central to the new brand.

We gave it an inventive graphic treatment that captures the essence of their business, positions them as an industry leader, and has an elegant simplicity meant to stand the test of time.