Many advocacy groups emerge from a specific community or cultural tradition that can provide reference points for a brand identity. OAHAS (the Ontario Aboriginal HIV/AIDS Strategy) is an excellent example. Established in 1995, OAHAS recognized that First Nations communities deserved a culturally appropriate response to the HIV/AIDS crisis. OAHAS evolved, and eventually it was time to consider an updated identity.View the work.
Collaboratively we determined that the dreamcatcher, an Aboriginal symbol of unity and identity, would be an appropriate foundation for the logo.
The symbol would also became the central element of the circular navigation system of the website we designed. We used carefully selected photography to put a face on OAHAS and underscore the importance of its purpose.