Brands define spaces in the imagination, but they can also define physical spaces in powerful ways. That was exactly the case with the buildings at 629 Eastern Avenue. After sitting dormant for almost five years, this film studio complex was reopening, but with a new vision for a new day. Branding was a key component of the transformation.View case study.
As we considered the possibilities for the new brand, we saw there was a clear narrative at the core of the project. The site had a rich history; it fell into obvious disrepair; and there was a big vision for its future. We settled on a single word to convey this story – Revival – and represented it iconically as a stylized torch.
In the first phase of the project, we applied the new identity to the usual print and digital assets (stationery, business cards, website, and so on), but the most significant embodiment of the brand was the building itself, which was literally revived inside and out through signage and the considered use of signature colour.
Now the building proudly wears its own story.
In the second phase, the focus shifted to the promotion of Revival’s business offering – existing space for traditional film production services, and new space for emerging digital media services. In keeping with the essence of the new brand, we drew attention to the buildings themselves, using expressive photography of the raw unrenovated infrastructure to suggest the promise of change.
The photography became the foundation of our marketing campaign, which included an expansion of the website, outdoor advertising, a print brochure, and targeted email blasts inviting influencers and potential tenants to an onsite launch party.