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Ready, set, go. Change of heart. Change of mind. Change of opinion. Change of place. Change of pace. Change of life. Change of scene. Change of attitude. Change of direction. Change of fortune. Change of season. Change of residence. Change of clothes. Change of address. Change up. Change of plan. Change of ownership. Change of taste. Change of diet. Change of schedule. Change of command. Change of state. Small change. Big change. Change of government. Change of guard. Change of use. Change of venue. Change of hours. Wholesale change.

Real change is transformative.

There’s an element of risk in any worthwhile change.

You do the homework, the research, the focus tests.

You build a strategy.

But sooner or later a leap of faith is required.

Testify, make your pitch, stake your claim.

It takes courage to step into the unknown.

That’s where real change happens.

See what change can do.