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Carroll & Co.

Carroll & Co. creates small-batch, handcrafted bitters and craft bar mixes right here in Toronto. To launch the brand with a splash, we created an identity infused with old-world charm and the zest of a modern sensibility – just like the products themselves.

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Verticals
Capabilities

For retail shelf presence we overlaid a monogram-style logo on a refreshing colour palette, with each label colour reserved for a particular product. We used a numbered index system to encourage people to build the full collection – a library of flavour, ready to be enjoyed.