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Great Gulf.

Great Gulf was an award-winning home builder and condo developer, but their aging brand wasn’t conveying the range or depth of their capabilities. Interviews and market research made it clear that Great Gulf would benefit from a strong, consistently applied identity.

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The answer was a masterbrand that would absorb and unify the brand equity that had been dispersing over their individual development projects.

A major rebrand needs to make a definitive statement.

We crafted an aspirational position that was both a promise and a call to action – "Live greatly."

We launched the new Geat Gulf internally and externally with a critical mass of branded assets including business cards, stationery, and signage. And we built a redesigned responsive website as the centrepiece of the new brand, featuring curated photography, a dynamic animation, and "Live greatly" stories about Great Gulf’s capabilities.