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Many of our clients come to us with a website ask that in fact is better understood as a branding ask. NetX, for example, invited us to build a website for them – but their existing brand was aging. It was an ideal moment to step away from an old identity and create a new one that inventively and dynamically conveys their networking and digital signage services.

View the work.

We designed a wordmark in which a pattern of dots forms a distinctive “X”. The dots became the basis of an identity system that we extended to a range of applications, including uniforms, signage, and vehicles – and of course the NetX website.

The “X”, in tandem with the Connectivity positioning line, represents the core of NetX’s business.