Nomura & Co.
For more than 70 years, Nomura & Co. has provided the best California sushi rice to markets across the United States and around the world. Facing an increasingly crowded marketplace, Nomura was looking for a way to differentiate itself and build awareness about its longstanding commitment to rice research and husbandry.View case study.
Nomura has an interesting challenge. They distribute several brands of rice, including Kokuho Rose, a proprietary variety of premium sushi rice with international recognition, and Tsuru Mai, a market leading wholegrain rice. But Nomura as a name and brand was not well known.
Our first step was to develop a strong visual identity that represents Nomura’s Japanese lineage. In the first phase of this multi-year project we’ve developed a web presence for Nomura, which serves as a showcase for the new brand and a marketing platform for Nomura’s products. But its fundamental purpose is to honour a story that very few people have heard.
Nothing amplifies a brand more effectively than compelling imagery.
That’s why we presented Nomura’s rice research program as a photo essay, and used video to provide an up-close perspective on harvest time in the Sacramento Valley.