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Venere is in the business of helping people look their best and feel great about themselves. That became the inspiration for their new brand, which was undertaken to unify their salon and spa offerings, create a cohesive look and feel among all their locations, and prepare for expansion.

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A combination of clean type, bold colour, and strong photography communicates the positive energy Venere’s stylists bring to their clients.

To help Venere stand apart from other salons, the brand identity includes a touch of light-heartedness, conveyed not only through the colour palette, but also through whimsical illustration and wordplay. A lot of refinement and a bit of flirt create a distinct personality that encourages connection and loyalty.